Amir & Sons was founded by brothers Adil Amir and Salman Amir with a clear purpose: to deliver authentic, high-quality fragrance products directly to customers, without adulteration.
With roots in the fragrance trade dating back to 1966, the brothers grew up closely connected to traditional markets. Over the years, they witnessed how product quality was often compromised through dilution and unethical practices before reaching the end user.
Determined to change this, they transitioned the brand to a Direct-to-Consumer (D2C) model in 2019, allowing complete control over quality and transparency. Their vision is simple — to offer luxury fragrances at honest, pocket-friendly prices, while staying true to purity, craftsmanship, and trust.